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Here Is The New Design Google Is Testing For Search Ad Results

• http://www.businessinsider.com, Aaron Taube
The search giant has been tinkering with the desktop experience since this past fall, when users began seeing a new desktop ad format that replaced the shaded yellow box used to designate a paid search result with a gold "Ad" box beside the URL of the advertised site.
Now, Search Engine Watch reports users are starting to see search results where hyperlinks are no longer underlined and the text font is a lighter, gray color as opposed to black.
 
 

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