A video ad for the brand, called Vapor Couture, encourages women to "break free from the pack" with the "slim, sleek, sparkling" e-cigarettes in colors that come "straight off the runway."

The brand has a complementary line of accessories including charging cases available in brushed platinum and rose gold and $59.95 leather clutches with "all the style of your designer handbag."

The e-cigarettes can also be worn as pendants on a $49.95 sterling silver charm necklace that come with Vapor Couture starter packs, costing upwards of $99.