A stop on New Oxford Street was rigged with hidden digital technology
that tricks unsuspecting passengers into thinking they are steps away
from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.
Rachel Holmes, senior marketing manager at PepsiCo UK said, “It truly
lives up to Pepsi Max’s Unbelievable proposition from the innovative
media planning through to the fantastic creative," reports the Drum.
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