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News Link • Business/ Commerce

A New Pepsi Ad Shocks Londoners Waiting At The Bus Stop

• http://www.businessinsider.com, Amanda Macias
A stop on New Oxford Street was rigged with hidden digital technology that tricks unsuspecting passengers into thinking they are steps away from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.
Rachel Holmes, senior marketing manager at PepsiCo UK said, “It truly lives up to Pepsi Max’s Unbelievable proposition from the innovative media planning through to the fantastic creative," reports the Drum.
 
 

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