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News Link • Economy - Economics USA

The Diet Coke Bubble Also Pops

•, by Tyler Durden
 The WSJ reported that "for 13 years running, Americans have been drinking less Coke. Now Diet Coke sales are falling off a cliff. Globally, sales growth of soda is slowing amid concerns about sugar intake and obesity."
The trends are industrywide, but it is especially bad news for Coca-Cola Co. a company that derives almost 75% of its global sales volume from carbonated soft drinks. "Sugar water with bubbles is not the future of the world. There's an existential issue,'' said Tom Pirko, an industry consultant at Bevmark LLC.

Maybe. But don't tell that to the Atlanta-based company which instead of diversifying is doubling down by "boosting advertising, introducing new products, and using singer Taylor Swift as a pitchwoman."

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