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News Link • Technology: Software

Startups Experiment with Ads That Know How You Drive


As businesses race to connect our homes and cars to the Internet, unleashing new streams of data about our everyday lives, one mobile ad company scents a new opportunity.

San Francisco-based Kiip plans to sell a new kind of ad targeted according to people’s actions at home or on the road, offering rewards or deals in exchange for certain behavior. The company claims that format will be tempting to its existing customers, which include McDonald’s and Amazon.

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