Today, at its F8 conference in San Francisco, the company is reaching out to software developers, hoping to enlist their help in this push toward the future. When Facebook ran mainly on our desktop machines, inside our web browsers, Mark Zuckerberg and company encouraged coders to build right on top of their social network. But now, in a world of standalone smartphone apps, they must find other ways of connecting with the rest of the internet. Yes, Facebook has bought popular apps, like Instagram, and it’s building new ones through its Creative Lab. But Facebook also sees itself as a resource for the entire community of app developers, providing all sorts of tools that help developers build, run, improve, and monetize their apps — even if their contact with Facebook is glancing.
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