The factory opened in May 2013 and was used to produce Motorola's flagship phone, the Moto X. The Moto X had a customizable design, so orders had to be assembled manually in Motorola's Texas factory.

Motorola used to be a subsidiary of Google, but was sold to Lenovo, a Chinese PC and smartphone maker, for $2.9 billion. Google originally paid $12.5 billion for Motorola in 2011.

The Texas factory employs 700 workers.