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News Link • Transportation

Intel, Ford: Project Mobii will harpoon unsafe, unauthorized drivers

•, By Rik Myslewski

Intel and the Ford Motor Company have announced a joint effort to equip the automaker's vehicles with cameras – but not ones that will survey the driving environment; instead, interior-mounted eyes will keep their gaze on you and your passengers.

The in-vehicle camera effort comes with a whale of a name: Project Mobii, for Mobile Interior Imaging.

"Our goal with the Mobii research is to explore how drivers interact with technology in the car and how we can then make that interaction more intuitive and predictive," said Paul Mascarenas of the Ford Research and Innovation Ceter in a statement.

Exactly how the info obtained by a digital eye on a vehicle driver is not yet fleshed out. "The use of interior imaging is purely research at this point," Mascarenas said. "However, the insights we've gained will help us shape the customer experience in the long term."

Fleshed out or not, Project Mobii does have some goals in mind. Facial-recognition, for example, could authenticate someone as being an authorized driver of a vehicle. There go car thefts and joyrides.

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