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Faith-Based Movies Are Now Bombing At The Box Office


The low-budget independent film "The Identical" took in just $1.5 million from 1,956 theaters — a feeble $815 per-screen average — and failed to crack the top ten on the slowest box office weekend of the year. Blake Rayne, Seth Green, Ashley Judd and Ray Liotta star in the musical drama, which was produced for $12 million by Nashville-based City of Peace Films.

That comes on the heels of underwhelming box-office performances by "When the Game Stands Tall," "Persecuted" and "Mom's Night Out," all of which featured faith as a key element.

Also read: Hollywood's Come-to-Jesus Moment: Inside the Latest Rise of Faith-Driven Movies

To be clear, all of those films had production budgets of under $20 million and only "When The Game Stands Tall" received a wide release, so no one was expecting box-office miracles. But what makes the run of misfires surprising is that earlier this year saw an unprecedented run of success for religious-themed movies; "Son of God," "Noah," "Heaven is For Real" and the indie film "God's Not Dead" all scored at the box office, the latter two spectacularly. Grassroots and social media campaigns aimed directly at the Christian community had a lot to do with their success.

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