Detergent, prepare to be disrupted.
The makers of a new fabric softener, Sofft, say they want our clothes to join us in the fight against stink and stains. While mixing with your clothes in the washing machine, Sofft coats organic and plastic fibers in a thin protective layer of hydrophobic molecules. These chemicals cause common stains like oil and juice to slide right off clothes (at least, that's how it seems in their promotional videos). The company says clothes would remain breathable.
Sofft's protection does not last forever. Clothes still have to get washed as the coating wears off, but most users would be able to get a few more wears in between trips to the laundromat. Plus, fewer loads in laundry machines could also ease the strain of detergent chemicals and water consumption on the environment.