However, the company has recently come forward to apologize about their prices, stating that unintentional calculation errors led to volatile prices.
According to a statement released by Whole Foods this week, the errors sometimes resulted in products that were cheaper than they should have been, but other times resulted in products that were more expensive than they should have been.
Any errors were unintentional, and any claim that we are "systematically overcharging" customers is completely inaccurate. The New York DCA found errors that were not in favor of customers as well as errors that were benefitting customers. Even errors in customers' favor are considered a violation.
The reason for many of these inadvertent errors is because Whole Foods Market packs many of its fresh products in our stores instead of in factories or distribution centers. This involves team members handling, weighing and labeling containers of products, such as with cut produce and fresh squeezed juices. This is who we are and how we deliver the freshest products to customers, but this also means there will be some unintentional human errors.