The retailer launched in late July and is attempting to woo customers by undercutting many of its competitors, and in many cases buying items off those competitors to sell back cheaper to its own customers. More than 100 brands owned by 70 companies, the Wall Street Journal first reported, have dropped their products from the site.

"If someone is using our brand without our permission, there are a multitude of concerns, and we're not going to allow it," a Home Depot spokesperson told the Journal.

Jet receives a commission from linking to third-party products, and gives back a portion of those commissions to its members in the form of "Jet Cash." Some companies selling those products say they're surprised that Jet linked to their site without their permission.

Those measures are a few in a long list of aggressive perks the site is offering to draw potential customers.