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IPFS News Link • Education: Private Secular Schools and Home School

Pearson's Quest to Cover the Planet in Company-Run Schools

• http://www.wired.com

For decades, the major landmark of Balut, Tondo, a densely populated slum squeezed against Manila's North Harbor, was a monumental pile of often-smoldering trash nicknamed Smokey Mountain. "It used to be sort of pretty, actually," says Nellie Cruz, a lifelong resident. She points to the spot, now bulldozed, across a reeking, garbage-strewn canal from where we stand with her 13-year-old son, Aki.

The scene is humble, yes, but Nellie, a single mother, isn't destitute or desperate. She's a modern, upwardly mobile megacity dweller, the kind you're equally likely to meet in Shanghai or São Paulo, except with better English skills—the legacy of the Philippines' history as a US colony and one key to its current economic growth.

APEC is a different kind of school—one that's part of a for-profit chain and relatively low-cost at $2 a day.

Both Nellie and Aki carry iPhones, for example, though the devices were given to them by Nellie's sister, a nurse, who lives in the San Francisco Bay Area. The Cruzes' immaculate, doll-size family compound has a caged rooster in the front yard, Christian inspirational wall decals, and a strong Wi-Fi signal. In contrast to the screen-time panic among US parents, Nellie is OK with her only child spending time in his attic bedroom, gaming and browsing science pages on Facebook, rather than out on the street exposed to the pounding sun, the omnipresent filth, and the drug gangs on the corner.

The same protective but ambitious impulses were at work when it came to choosing a school for Aki. He attended Catholic institutions when he was younger. Then Nellie lost her job in marketing. So for sixth grade, Aki went off to public school.

"There were 58 students in one classroom," he tells me. "Only some of us, the Section 1s"—top performers—"got to sit in the classroom. The others studied in the corridor." Nellie didn't like her quiet, polite child having to mix it up with kids "from all walks of life," as she puts it.

So for seventh grade they found a new option at the other end of the street from the public school, housed in a former umbrella factory. The sign outside reads "APEC Schools: Affordable World Class Education From Ayala and Pearson."

APEC isn't just new to Tondo or Manila. It's a different kind of school altogether: one that's part of a for-profit chain and relatively low-cost at $2 a day, what you might pay for a monthly smartphone bill here. The chain is a fast-growing joint venture between Ayala, one of the Philippines' biggest conglomerates, and Pearson, the largest education company in the world.

In the US, Pearson is best known as a major crafter of the Common Core tests used in many states. It also markets learning software, powers online college programs, and runs computer-based exams like the GMAT and the GED. In fact, Nellie already knew the name Pearson from the tests and prep her sister took to get into nursing school.

But the company has its eye on much, much more. Investment firm GSV Advisors recently estimated the annual global outlay on education at $5.5 trillion and growing rapidly. Let that number sink in for a second—it's a doozy.


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