The name of the person being wooed to run for president as a third party candidate by Weekly Standard editor Bill Kristol and others is a conservative writer named David French.

The revelation was made Tuesday afternoon on Bloomberg TV's "With All Due Respect" show. "According to our sources, we can now report the man being eyed by Kristol is a conservative lawyer, writer and Iraqi war veteran named David French. You've probably not heard of him. We hadn't either," said host Mark Halperin.

Over the weekend, Bill Kristol, the editor of the Weekly Standard, wrote on Twitter: "Just a heads up over this holiday weekend: There will be an independent candidate–an impressive one, with a strong team and a real chance."