On June 6, 1991, Richard Overton finally hit his breaking point.
Apparently, Mr. Overton had been spending quite a lot of time in front of his television, watching a flurry of beer commercials featuring scantily clad women falling all over themselves for average looking men.
Overton realized immediately that drinking Anheuser-Busch's magical products would be the solution to all of his problems.
So he hurtled to his nearest liquor store for a case of beer.
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Except… nothing happened. No tropical islands. No Clydesdale horses. No Swedish bikini team.
Moreover, Overton found out that alcohol can actually have negative effects on the mind and body.
Overton was shocked and dismayed. He felt that, by buying and drinking beer, he was entitled to the fantasy lifestyle in the commercials… without any of the downside.
Anheuser-Busch had betrayed him. And he wasn't going to take it lying down.
So, in the name of beer drinkers everywhere, Overton sued on grounds of false advertising, claiming that Anheuser-Busch's TV commercials "involving tropical settings, and beautiful women. . . had caused him physical and mental injury, emotional distress, and financial loss."