Dr. Christopher Liang, a counseling psychology professor at Lehigh University's College of Education, recently came out in support of a Philadelphia area "Men's Therapeutic Cuddle Group," a function advertised by Lehigh University in a news release. The Meetup.com page for the group currently has 69 members and the group has held 46 events so far. The meetups are held once every other week.

Organizers have established quite an expansive set of guidelines for attendees. The men attending must be "hygienically sound" and  "remain fully clothed at all times." The group's organizers state that all cuddling is "non-sexual." However, they do note that participants may become aroused during cuddling and that if that occurs, it should be treated as a normal thing.