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IPFS News Link • Business/ Commerce

Googled by Ford

• Eric Peters Autos

That relationship soured in the late '90s, when Ford – and Firestone – got very publicly Johnnie Cochran'd over Ford Explorer SUVs sometimes rolling over while being driven on Firestone Wilderness A/T tires.

To this day, debate rages over whether the rolling over was caused chiefly by subpar Firestone tires, under-inflated subpar Firestone tires, rollover-prone Ford Explorers, or reckless Explorer drivers. It was probably all of these elements to one degree or another, acting in concert.

The proverbial perfect storm.

In any event, Ford is developing a new relationship – with Google – that may make you roll over.

CEO Jim Farley made the announcement recently that Ford will be using Google tech already built into all of its new cars to "provide new revenue opportunities" – which translates as monetize the data streamed by the vehicle.

This can take many forms and includes the obvious – such as how and where the vehicle is driven, which data can be used to keep track of commercially driven vehicles and commercial drivers (so much for the being on your own that used to be one of the perks of being a commercial driver).

And of course, the same can be applied to privately owned vehicles as well, to keep track of how and where they are driven as well. The insurance mafia is very interested in that data since it presents a revenue opportunity to mulct drivers who never file claims or have them filed against them but do sometimes "speed" and commit various technical foul infractions, such as making a right on red or not coming to a complete stop at every stop sign . . . which routinely go unpunished because – up to now – they mostly go unnoticed.

An interaction with an armed government worker being necessary for it to go "on record."


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