Don't believe him? Ask the patent office—he trademarked the phrase.

Brian Schwartz from Wayne, New Jersey, has pull-started a nationwide movement to automate and scale kindness after losing his job during the pandemic and feeling like he wanted to make a positive impact in the world.

Soon after, he started a volunteer lawn care organization to help seniors, the disabled, and veterans mow their lawns, trim their hedges, and cut back their trees. And he does it all for free."When we help someone like Edna, a dedicated teacher juggling personal battles, or Peter a D-Day Veteran who stormed the Beaches of Normandy, it's incredibly fulfilling," Schwartz told GNN. "Every lawn mowed is not just grass cut; it's relief provided, a burden eased, and a community strengthened."