Victoria's Secret is still the dominant lingerie brand in the US, but the gap has shrunk as upstarts took advantage of its weakness. Sales at American Eagle Outfitters Inc.'s Aerie brand have grown 88% since the pandemic began, hitting $1.5 billion last year. Kim Kardashian's Skims label is on pace to hit nearly $900 million in annual sales, according to a person familiar with the matter, and executives are planning to open physical stores. "Brand turnarounds don't happen overnight," said Morgan Stanley analyst Alex Straton. "Abercrombie took a decade to turn around ?" Victoria's Secret is at that 10-year mark, too. Makes you wonder, are they at a turning point?" And having been unable to dig itself out of this woke-hell-hole, Bloomberg is reporting that Victoria's Secret is trying another tack: Revamping the televised fashion show that was a marketing marvel in its 2000s heyday.