Glover said the ad's "intended message" had been lost in "a blaze of intolerance" on social media platforms and rejected the notion that the video was a "woke" statement. 

"If we play in the same way that everybody else does, we'll just get drowned out. So we shouldn't turn up like an auto brand," Glover said.

He continued, "We need to re-establish our brand and at a completely different price point so we need to act differently. We wanted to move away from traditional automotive stereotypes." 

Glover railed against some social media users, saying he was disappointed by "the level of vile hatred and intolerance" in the comments that appeared on the video. 

Apparently, Glover didn't get the memo from US Rep. Alexandria Ocasio-Cortez about deleting pronouns off social media pages as the toxic wokeism tide goes out. 

As for the "intended message" of the ad," it had little to do with selling cars and everything to do with pushing wokeism. 

Perhaps whoever at Jaguar that crafted this disastrous media campaign, similar vibes with Bud Light's Dylan Mulvaney ad...

... would have been better suited for the now-defunct far-left Kamala Harris 2024 campaign.