Jaguar was among the leaders, once upon a time.

It just took the lead – in a very different direction. You may have already seen it. Jaguar's Copy Nothing ad campaign. It doesn't feature a single Jaguar. Which begs the question:

What is Jaguar trying to sell?

Well, it looks like what whoever was behind the opening montage for the summer Olympics in France a few months back was trying to sell. That also had nothing to do with the Olympics but much to do with mocking Jesus and the Last Supper. Which – at the time – begged the question:

Why do that?