A frenzy for brightly colored variations of the bathroom cabinet staple is being driven by image-conscious influencers extolling their benefits on Instagram and Tiktok. 

Young trendsetters say nasal strips can enhance athletic performance, stop congestion, help tackle allergy symptoms, improve sleep quality and prevent snoring.

'For the girlies who are sick in the winter and a play sport... Use a nasal strip,' the TikToker Molly Mas said in a video.