Ania Rucinski was feeling down on herself.

She's fine-looking, she says, but friends are quick to imply that she doesn't measure up to her boyfriend — a "godlike" hottie. Those same people would never tell her what she could do to look more attractive, she adds. So Rucinski, 32, turned to a unconventional source for the cold, hard truth: ChatGPT.

She typed in the bot's prompt field, telling it she's tired of feeling like the less desirable one and asking what she could do to look better. It said her face would benefit from curtain bangs.

"People filter things through their biases and bring their own subjectivity into these sorts of loaded questions," said Rucisnki, who lives in Sydney. "ChatGPT brings a level of objectivity you can't get in real life."

Since its launch in late 2022, OpenAI's ChatGPT has been used by hundreds of millions of people around the world to draft emails, do research and brainstorm ideas. But in a novel use case, people are uploading their own photos, asking it for unsparing assessments of their looks and sharing the results on social media. Many also ask the bot to formulate a plan for them to "glow up," or improve their appearance. Users say the bot, in turn, has recommended specific products from hair dye to Botox. Some people say they have spent thousands of dollars following the artificial intelligence's suggestions.