Conservatives raised a glass of sweet tea when Cracker Barrel ditched its controversial redesign and revived its folksy figurehead Uncle Herschel.

The Southern staple – famed for its rocking chairs, cornbread and country fixins – abandoned its 'woke' makeover last week when a social media backlash wiped nearly $100million off its market value. The share price has fallen 24 per cent since Wednesday.

But not everyone wants second helpings of the homespun chain's checkered past which includes historic accusations of segregation, racism, and homophobia.