He said that the most consequential tool was the purchase of TikTok by Zionist Larry Ellison, the co-founder of Oracle, and a large donor to the Israeli Defense Force (IDF). Ellison and his son are also acquiring Paramount, CBS and CNN. Candace Owens, among other critics, pointed out that Zionists now own large holdings in American media and intend to use propaganda to shape American opinion. 

Charlie Kirk's supporters, young Christian and conservative males in college and universities, are an important demographic to Israel because it needs them to fight their wars and for future financial support as the young men come up in the world.

Last month, it was revealed that the Israeli government signed a $600,000 contract with American PR firm SKDK,  to use bot farm auto-replies that post 24-hour a day, influencer coaching, and targeted media outreach to "flood the zone" of social media. Coordinated social media replies, influencer testing, and placements with outlets like the BBC reshape public conversation so that elections and policies benefit Israel.

Netanyahu recently hosted a closed-door meeting with American influencers at the Israeli Consulate General in New York made a joke about conservative critics of Israel being the "woke-reich" referring to the Nazi Third Reich. 

He said, "these people you know they're not any different from the woke left. I mean they're they're insane. They're the reason, but they're actually meeting on some of the things. And what we have to do is we have to secure that part of our the base of our support in the United States that is being challenged systematically.

A lot of this is done with money. Money of NGS's, vast money of governments vaster. Okay. We have to fight back. How do we fight back? Our influencers. I think you should also talk to them if you have a chance to that that community. They're very important.

And secondly, we're going to have to use the tools of battle. You know, the the weapons change over time. You can't fight today with swords. That doesn't work very well. Okay? And you can't fight with fight with cavalry. That doesn't work very well. And you have these new things, you know, like drones, things like that. I won't get into that. But we have to fight with the weapons that apply to the battlefields in which we're engaged. And the most important ones are social media. And the most important purchase that is going on right now is….class? TikTok!"