Critics of “industrial farming” spend most of their time concerned with the processes by which food is raised. This is because the results of organic production are so, well, troublesome. With the subtraction of every “unnatural” additive, molds, fungus, and bugs increase.

Since it is difficult to sell a religion with so many readily quantifiable bad results, the trusty family farmer has to be thrown into the breach, saving the whole organic movement by his saintly presence, chewing on his straw, plodding along, at one with his environment, his community, his neighborhood. Except that some of the largest farms in the country are organic—and are giant organizations dependent upon lots of hired stoop labor doing the most backbreaking of tasks in order to save the sensitive conscience of my fellow passenger the merest whiff of pesticide contamination. They do not spend much time talking about that at the Whole Foods store.