How did they get the guy form the inebriated Dos Equis commercial in the picture.

While I am an unholy, degenerate lover of liberty who also likes to get his drink on, (very similar to the unholy degenerate on the far right of the photo) the Charles Goyette "Dollar Meltdown" book signing with Steve Benson is at the same time. 

I heard it was a ton of fun though.