Just like BMW with its DesignworksUSA creative consultancy that churns out non-automotive products ranging from computer mice to bicycles, Peugeot has launched the Peugeot Design Lab with a similar bent. The first product to come out of the studio is a futuristic baby grand piano designed for French piano manufacturers Pleyel that looks like it could beat my first car over a quarter mile.

 

The project was instigated by the Peugeot Design Lab team, which approached Pleyel with the idea of creating a new piano design for the two-century old piano maker. Engineers and acoustic engineers from both companies collaborated to produce a streamlined design that comes courtesy of lowering the piano’s mechanics so that the cover and keyboard are aligned, as well as a single cantilevered leg borrowed from the world of architecture.