Growth rates for green business products and services are rising faster than conventional goods in America’s economy, outpacing the overall economy through the depths of the recession, and creating opportunity for the 88% of US businesses classified as “microbusinesses” with five or fewer employees.

These findings come from “The Big Green Opportunity,” a new survey of 1,300+ businesses conducted in 2012. Respondents said the greener a product, the more likely its sales increase, with 75% reporting an increase in green business from 2008-2011 at a 19% price premium compared to traditional goods.