Founder Michael Dubin says he wants to help men have more fun with online shopping. “Women have all the fun,” he says, “with fashion, shoes, and accessories.”

In other words, this is a tech startup that’s about as far removed from a charitable organization as you can get. But when Dubin and company released a video announcing their venture, May Alba suddenly envisioned a new way to help the less fortunate in her native Mexico. “When I saw the Dollar Shave Club video, my head exploded a little bit,” she says. “I thought: ‘I could use the same model and adapt it in this other context where you could save lives.’”

Alba’s new company, Rubberit, aims to make buying condoms as convenient as shopping for razors on the Dollar Shave Club. That’s already been done by the likes of the not-so-cleverly named Dollar Rubber Club, RabbitBox, and Sir Richard’s Condom Company, but Rubberit operates on an entirely different level.