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You may want to think twice before switching your phone setting to WiFi the next time you are in Great Britain. London-based marketing firm Renew’s ORB technology allows trash cans (or seemingly anything for that matter) to spy on people’s habits through their smartphones, and it has now been released into the wild. For example, in a press release the company boasts:
It provides an unparalleled insight into the past behavior of unique devices—entry/exit points, dwell times, places of work, places of interest, and affinity to other devices.
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