SeekingArrangement.com claims its traffic has seen a dramatic rise in people seeking “sugar daddy’s,” which Merriam-Webster defines as: “A well-to-do usually older man who supports or spends lavishly on a mistress, girlfriend, or boyfriend.”

Similarly, WhatsYourPrice.com – which allows first-dates to the highest bidder – has reported a similar massive increase in daily signups since last Sunday despite the fall typically being a slow time of year for such financial matching websites.

“We usually have a lull in September and October,” Seeking Arrangement’s public relations manager Jennifer Gwynn told NPR. “For us to peak at the end of the month in September, and this week in general, it makes no sense for us to have a growth like this.”