The Proud to Be video was made by Change the Mascot, a national campaign that was launched by the Oneida Nation. The video was released by the National Congress of American Indians a couple of days before this year’s Super Bowl. Change the Mascot’s aim is to end the use of the term “redskins” as the mascot for Washington, D. C.’s NFL team. The campaign “calls upon the NFL and Commissioner Roger Goodell to do the right thing and bring an end the use of the racial epithet.”