Here is the most fundamental idea behind game theory, the one concept you MUST understand to be an effective game player. Ready?
You are not a super genius, and we are not idiots. The people you are playing with and against are just as smart as you are. Not smarter. But just as smart. If you think that you are seeing more deeply into a repeated-play strategic interaction (a game!) than we are, you are wrong. And ultimately it will cost you dearly. But if there is a mutually acceptable decision point – one that both you and we can agree upon, full in the knowledge that you know that we know that you know what's going on – that's an equilibrium. And that's a decision or outcome or policy that's built to last.
Fair warning, this is an "Angry Ben" email, brought on by the US government's "communication policy" on Ebola, which is a mirror image of the US government's "communication policy" on markets and monetary policy, which is a mirror image of the US government's "communication policy" on ISIS and foreign policy. We are being told what to think about Ebola and QE and ISIS. Not by some heavy-handed pronouncement as you might find in North Korea or some Soviet-era Ministry, but in the kinder gentler modern way, by a Wise Man or Woman of Science who delivers words carefully chosen for their effect in constructing social expectations and behaviors.