The social network now provides users with more sophisticated control over what other users can see, but when it comes to the company itself, if a user posts something, Facebook can see it and use it, according to PC World.
The social network's privacy chief provided this stark reminder at the Privacy Innovation Identity Conference this week in Palo Alto, Calif.
"With most online services, there's an understanding that when you use those services to share information, you're also sharing information with the company providing the service," said Matt Scutari, manager of privacy and public policy at Facebook. "I don't think there are many services out there who could claim they're not using your information that you're sharing with them for any purpose."
For Facebook, that purpose is advertising. Facebook is still a business after all, and a business that for its major source of revenue depends on its ability to target advertising directly to its users — based on their location, likes, friends, and the numerous other tidbits of information Facebook collects.