"What really sets the Innotribe program apart is the coaching we give the startups in how to engage the more established financial services providers," said Mike Sigal, Innotribe's lead coach. "There's a chasm between how startups and banks practice innovation, and helping our startups understand how to communicate their value propositions to SWIFT's community helps banks quickly evaluate new technologies and models, and helps our startups identify appropriate partners and investors."

Since its inception in 2014, the Innotribe Startup challenge has provided fintech startups monitoring and opportunities to pitch banks and investors. During the challenge, more than 500 venture capitalists, banking professionals and financial technology experts will judge the contestants on how much their business could impact the world.

"We are delighted that Wells Fargo, Luxembourg for Finance, Level39, Invest Northern Ireland and HP have confirmed their support for 2015. I'm confident our collaboration will help us further advance innovation in financial services and also benefit the startups participating in this year's startup challenge program," said Fabian Vandenreydt, head of markets management at Innotribe and the SWIFT Institute.