As the Model X launch approaches, investors are beginning to ponder the vehicle's potential.

It's virtually impossible to overstate the importance of the Model X to Tesla, because it currently only produces and sells a single vehicle: the Model S.

Wildly successful in its own right, the Model S has set the bar high for Model X.

Can the Model X live up to Tesla's last blockbuster?

Tesla's big bet on Model X

In line with his previous comments, Tesla CEO Elon Musk still believes Model X will be a game changer for the company.

"With the Model X, there's potential to double Tesla's volume," Musk said in an interview this week with CNBC.