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IPFS News Link • Business/ Commerce

Nike just revealed its fascinating store of the future

• Business Insider

The new store has a number of cool features, including an art installation signed by Seahawks players and an intricate Michael Jordan display.

Perhaps what's most interesting about the store is its new gait analysis technology. 

The leading sports brand has been quietly adding this running assessment technology to many of its stores across the globe in recent months.

The concept is quite simple. One steps onto a treadmill for a short run while an expert staffer monitors the participant's running stride using Nike technology.

The expert is then able to recommend a proper running shoe for the runner based off of the results from the test.

Upon completing the test, runners also are granted a video of their performance, so they can analyze their stride themselves.



 


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