Not only do residents wear face masks and heed warnings to stay indoors, but parts of the country have recently exceeded the World Health Organization's daily smog particulate maximum by an unfathomable 50 times.(1)

But as people there continue to fall ill, finding themselves in filled-to-capacity respiratory wards, while many others miss out on work and school due to announcements of temporarily closed infrastructures, one company has its eyes on providing what China desperately needs: fresh air.

Yes, indeed, something that many people take for granted is now being sold by a Canadian company and they're profiting immensely as a result. Vitality Air, co-founded by Moses Lam and Troy Paquette in 2014, provides people in need of fresh air with the real deal straight from the mountains of Alberta, Canada. It's there where cans are filled with pure air via a clean compression method, and then ultimately sold to those in need. Their product and tag line, "Enhancing Vitality – One Breath at a Time," has resonated with people in droves; as China's smog problem has escalated in recent times, so too has the company's sales.(2,3)