The stunt served as an appetizer of on-snow speed ahead of the Hahnenkamm-Rennen ski races. The 800-hp RWD Red Bull RB7 would never be our first choice for navigating pure snow, but it sure looks cool doing it.

As is often the case when it comes to Red Bull-backed stunts, there doesn't appear to be any answer to the question "why?" beyond "why not" and "let's make it viral." The 3,500 or so spectators certainly weren't complaining about watching what Red Bull calls the first-ever F1 show run on an Alpine peak.