First of all, the Mission E. The publication says Porsche still has a long way to go with its all-electric Tesla competitor (as we've seen from recent testing photos) but progress is forward and positive. It also seems as though the automotive world is beyond excited over the prospects of a four-door pure-electric Porsche to rival Tesla on almost every aspect, including price.
Let's clear up one piece of information early on. The Mission E will be marketed as a product line, not just a singular vehicle. So, rather than the automaker electrifying current models — much like some legacy automakers are setting up to do — Porsche will release the Mission E with the intention of bringing new vehicles to market under its name. Dr. Steiner shared:
"The Mission E is a new product line, and if you add a new product line that sits somewhere between the 911 and the Panamera, the potential to win additional customers is higher than if you add an additional drivetrain to an existing platform. A new product line always brings more customers to the brand."
Of course, this answers another frequently asked question. Will we see an electrified 911 at some point? Based on the above information, the obvious answer is "no". However, this isn't to say that there won't someday be a Mission E variant along similar lines.