Ada's sustainably cultured diamonds have the exact same crystal structure, chemical composition, optical properties, and physical properties as mined diamond.

Ada's gemstones are graded on the exact same criteria as mined diamonds (the Four Cs), by the same independent gemological laboratories that grade Earth-extracted diamonds. Compared to mined diamonds, Ada's diamonds have fewer impurities and fewer defects. This makes Ada Diamonds whiter, brighter, and stronger than the vast majority of mined diamonds.

Michaels Jewelers sells synthetic diamonds under a white-label brand, Treasure Chest Grown, to distinguish them from natural diamonds in the same collection.