Count Google CEO Sundar Pichai as one of artificial intelligence's skeptics.

The Google boss acknowledged that concerns about the potential for AI to be misused are 'very legitimate' but that the tech industry is up to the challenge of regulating itself. 

Pichai made the comments in a new interview with The Washington Post, where he touched on the implications of artificial intelligence.

Tech companies building AI should factor in ethics early in the process to make certain artificial intelligence with 'agency of its own' doesn't hurt people, Pichai told the Washington Post. 

'I think tech has to realize it just can't build it, and then fix it,' Pichai said. 'I think that doesn't work.'

The Mountain View, California-based internet giant is a leader in the development of AI, competing with other tech titans like Amazon, Apple, Microsoft, IBM and Facebook.