New vehicle deliveries, combining fleet sales and retail sales, were down 1.5% in Q2 to 4.5 million vehicles, according to Wolf Street.
For the first half of the year, vehicle deliveries fell 2.4% to 8.4 million vehicles. This puts the pace for new vehicle sales on track to fall below 17 million for the year, which would be the worst level since 2014. Further, it has lowered estimates for the full year to 16.95 million units delivered, on par with a "horribly mature market" in 1999. In addition to a struggling consumer, these lowered estimates are also result of rising interest rates and competition from off-lease vehicles.
This has resulted, simply, in fewer customers splurging on new cars.
As we noted on Friday morning, it's likely Ford and General Motors are breaking a sweat after the latest slate of economic data hit the wires. Though its overall truck sales held up, those of Ford's signature F-Series pickup truck fell over last year in June. GM was not as fortunate with sales of its Silverado and Sierra trucks down, especially on the heavy-duty side of the line-up. With the caveat that fleet sales can indeed be trucks and comprised 24% of Fiat Chrysler's June sales, Ram pickups were nonetheless the standout as a fresh redesign and fat incentives drove sales up over 2018.