Russian physiologist, Ivan Pavlov, at the turn of the 20th century, conducted a set of experiments which became known as "Pavlov's Dog". In the experiment, Pavlov would repeatedly ring a bell when he presented food to a dog and the dog would salivate to the food only. Eventually, the dog associated the hearing of the bell with the food and Pavlov discovered that the dog was subsequently trained to salivate to merely the sound of the bell. This principle became known as Classical Conditioning. Classical conditioning techniques, present in the corporate controlled media, can condition most members of the public to denigrate anything sounding like a "conspiracy theory". For example, anyone who suggests that anyone in government would ever engage in a conspiracy is quickly marginalized. Try explaining the concept of fractional reserve banking and how the Federal Reserve banks can take in one dollar and then turn around and create, out of thin air, 10 more dollars to loan out. Or, explain the simple forensics of the JFK assassination which proves that Lee Harvey Oswald did not fire a shot, and what happens? You are quickly marginalized by those around who say something like, "I did not know you were one of these conspiracy theorists".  Therefore, the mere use of the term "conspiracy theorist" becomes a programmed, automatically conditioned trigger to reject any notion of a verifiable conspiracy theory.   There is a second set of principles that is being used by the mainstream media to reinforce the "fallacy" of any conspiracy theory and this is called Behavior modification it is a set of therapies / techniques and it is based on operant conditioning  which was first brought to light by B.F. Skinner. The main principle comprises changing environmental events that are related to a person's behavior and beliefs. The best example of these techniques at work would be the old Nazi notion that if you tell a big enough lie, often enough, the people will begin to accept the lie as truth. Subsequently, these two techniques are used in conjunction to create a false paradigm to the American people.