We should all now be asking a similar question about the news media: "Is it real, or is it artificial intelligence?" 

According to The Verge:

... 90 percent of newsrooms are already using some form of AI in news production, 80 percent in news distribution, and 75 percent in news gathering. News gathering tasks include automated transcription and translation, extracting text from images, and scraping the web or using automated summarization tools. News production could include translating articles into other languages, proofreading, writing headlines, or writing full articles.Distribution includes using AI-driven search engine optimization as well as things like tailoring content to a specific audience. [Emphasis added]