In September, retail sales rose 0.4 percent, up 0.3 percent inflation adjusted. Here's where consumer spent their money.

According to the Census Department Advance Estimate, retail sales rose 0.4 percent in September.

Advance estimates of U.S. retail and food services sales for September 2024, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $714.4 billion, an increase of 0.4 percent (±0.5 percent) from the previous month, and up 1.7 percent (±0.5 percent) from September 2023. Total sales for the July 2024 through September 2024 period were up 2.3 percent (±0.5 percent) from the same period a year ago.

The key line above is "adjusted for seasonal variation and holiday and trading-day differences, but not for price changes."