Anti-woke crusader Robby Starbuck has been on a mission to shift the corporate landscape in America from insanity and rainbows to what he considers "sanity and neutrality." He has successfully pressured companies such as Tractor Supply, John Deere, Harley-Davidson, Polaris, Indian Motorcycle, Lowe's, Ford, Coors, Stanley Black & Decker, Jack Daniel's, DeWalt Tools, Craftsman, Caterpillar, Boeing, and Toyota to move away from toxic Diversity, Equity, and Inclusion (DEI) practices.

Now, Starbuck is at it again. He wrote on X that America's largest employer, Walmart, has decided to end its woke policies after he "had productive conversations to find solutions" with management.

He stated that the changes Walmart committed to "will send shockwaves throughout corporate America," adding that their executives deserve "major credit" for wanting to end corporate wokeness.

"This is the biggest win yet for our movement to end wokeness in corporate America," Starbuck said. 

Here are the changes Walmart committed to:

Surveys: Walmart will no longer participate in the HRC's woke Corporate Equality Index.

Products: Monitor the Walmart marketplace to identify and remove inappropriate sexual and / or transgender products marketed to children.

Funding of Grants: Review all funding of Pride, and other events, to avoid funding inappropriate sexualized content targeting kids.

Equity: We will not extend the Racial Equity Center which was established in 2020 as a special five-year initiative.

Supplier Diversity: We will evaluate supplier diversity programs and ensure they do not provide preferential treatment and benefits to suppliers based on diversity.  We don't have quotas and won't going forward.  Financing eligibility will no longer be predicated on providing certain demographic data.

LatinX: Walmart will no longer use the term in official communications.

Trainings: Walmart will discontinue racial equity training through the Racial Equity Institute.

DEI: Walmart will discontinue the use of DEI as a term while ensuring a respectful and supportive environment. Our focus is on Belonging for ALL associates and customers.