While it's great to see LG push such an "out there" product through to consumer sale stage, though, as with the brand's other most radical OLED designs in recent years, such as its "rollable" R series, the world's first consumer transparent OLED TV is not exactly a mainstream proposition.

In announcing the availability to order of the 77-inch Signature OLED T TV, LG revealed that the price of its unique lifestyle TV proposition is a cool $59,999. Naturally I've already ordered one for each of my yachts.