
News Link • Food
PORTION CONTROL Chipotle fans blast 'pathetic' new weighing policy after CEO faces backlash.
• https://www.the-sun.com, James EvendenCHIPOTLE fans have slammed the chain for a new weighing policy that measures how much food you get.
A damning video posted on X showed a customer observing Chipotle's new method in action - as the CEO faces backlash for skimping on meals.
The footage shows a Chipotle employee putting a dish on a scale to determine how much to put in it.
Seeing that he had already put enough in, the server then put the rest of the serving back.
The video has faced strong backlash and has been seen 72,000 times in just two hours.
The text on the video reads, "Chipotle??? Really?"
One person commented on the post, "Lol and raising prices. Pathetic."
The company had previously been hit with accusations of cutting down on portion sizes on social media.
"When Chipotle first opened they really made great bowls! Now they skimp on serving," one fan bashed on TikTok.
"Seriously fix this guys come on, it's happened to me like 5x already and I haven't gone back since because I don't feel like I'm getting my money's worth," cried another.
The drama stretched back to October 2024, when The US Sun also reported on the backlash facing the chain.
Several TikTok videos from customers began to surface that seemingly showed Chipotle employees filling the bowls excessively because people were filming
A few argued the "math isn't mathing" and looked at side-by-side comparisons of the menu item when they filmed and when they didn't, which allegedly showed the difference in portions.
The trend became known as the Chipotle "cell phone rule" by some but has been called different things.